Diana Wynne Jones
The Tough Guide to Fantasyland
Gollancz 2004 (1996)
Dark Lord (dread lord). There is always one of these in the background of every Tour, attempting to ruin everything and take over the world. He will be so sinister that he will be seen by you only once or twice, probably near the end of the Tour. Generally he will attack you through MINIONS (forces of Terror, bound to his will), of which he will have large numbers. When you do get to see him at last, you will not be surprised to find he is black […] and shadowy and probably not wholly human. He will make you feel very cold and small. […]
In The Tough Guide to Fantasyland Diana Wynne Jones created an imaginary tourist’s guidebook to a generic world where magic is a given — in fact the kind of world conjured up for almost any example of the epic fantasy genre you can name. Think Middle Earth, Narnia, Earthsea or, less familiarly, the Old Kingdom, Prydain, Zimiamvia or Pellinor. Jones imagines them all perhaps as aspects of Fantasyland, though it’s clear that the Disney version is not really what she has in mind. As pretty much all fantasy is predicated on conflict leading to some sort of resolution the nemesis of each world is thus nearly always some incarnation of a Dark Lord. It’s hard to think of any dread adversary who doesn’t conform in some way to Jones’ description, their motivations exactly those of Milton’s Satan:
One who brings
A mind not to be changed by place or time.
The mind is its own place, and in itself
Can make a Heaven of Hell, a Hell of Heaven.
But a Dark Lord alone does not a Fantasyland make.