Inverted Commas 14: A better world
… leaving the world better than we found it …
I spotted this neon sign in a Cardiff café. Cynical me thought this might be a spurious claim for a city business — a way of selling themselves as ethical — but I’d reckoned without it being a rather special establishment: Bigmoose Coffee Company.
It aims, as it says, to ensure that “all profits are reinvested into good causes.” After a close friend died the owners decided to make a difference in the world: