Mark Forsyth The Unknown Unknown:
bookshops and the delight of not getting what you wanted
Icon Books 2014
As Donald Rumsfeld, the former Secretary of Defense in the Bush administration declared — and I paraphrase —
1. There are known knowns: things we know that we know.
2. There are known unknowns: things we now know that we don’t know.
3. There are unknown unknowns: things we do not know that we don’t know.
On the basis of the last category Mark Forsyth, author of The Etymologicon, has penned this 24-page essay, here published as a booklet, on the delights of lighting on books you had no idea existed. He declares early that there are “books that I’ve never heard of; and, because I’ve never heard of them, I’ve no idea that I haven’t read them.” He’s read Great Expectations: that’s a category 1 book, a known known. He hasn’t read War and Peace, so that’s category 2, a known unknown. And, though he’d love to name some books that he hasn’t heard of, he can’t — because he’s never heard of them. They’re the unknown unknowns of the title.