Once I got the germ of an idea regarding this post I found myself umming and ahing about the title, ironic since it’s about post titles. Well it’ll be a mystery to me for much longer than it will be for you because — the gods willing — that’ll be the first thing you see, while I will be scratching my head until the remaining hairs fall out of their own accord.
Do you have problems deciding your title? Or does it come to you in a flash? Maybe the title comes first and you fit the content to it? Or perhaps you don’t bother with one at all, rebel that you may be? Here’s a little discourse on how I approach the issue, and I’ll be pleased to hear about your own modus operandi regarding these tricksy things.
Post titles function in the same way as book titles, don’t they. They may inform: this often applies to review blogs which give the book title and even helpfully add the word ‘review’; with photo blogs they may tell us what in the picture (sometimes in more than one language). They may intrigue with offbeat phrases or witty puns or challenging statements that stop you in your tracks. They may quote from the huge stock left us by literary giants, politicians or philosophers; preferably Shakespeare or the Bible but anything portentous will do. Best of all they will tap into a current meme to capitalise on public curiosity and the efficiency of search engines.